YEEZY 350 BOOST- ADIDAS ORIGINALS
ADVERTISING CAMPAIGN
Art Direction  : H5
Director : L. Houplain
CGI Artist & Motion: Claire Palliser
Creative Agency: H5
Music : KOUZ
Yeezy Boost embodies the groundbreaking collaboration between Kanye West and adidas — where minimalist utility converges with bold identity. This film reflects that fusion through dynamic motion design and refined aesthetics. Each frame explores the intersection of high-performance sneaker culture and avant-garde branding, where structure meets street, heritage meets disruption, and form becomes function. The visuals echo the Yeezy ethos: clarity of purpose, strength in design, and the transformation of the everyday into the iconic.​​​​​​​