FINANTIAL TIMES
BRANDING SERIE
Director & Art Director: Claire Palliser
Animation : Simon Hervieux & Claire Palliser
Graphic Designers: Amelie Guilloux & Pauline Levy
Color Grading: Machine Molle
Executive Producer: Federico Matarazzo
Music : MudyTrench
Creative Agency: H5
Production : Partizan UK
Animation : Simon Hervieux & Claire Palliser
Graphic Designers: Amelie Guilloux & Pauline Levy
Color Grading: Machine Molle
Executive Producer: Federico Matarazzo
Music : MudyTrench
Creative Agency: H5
Production : Partizan UK
EP01 / PINK
The first episode delves into the story of the newspaper’s iconic salmon pink colour, which dates back to 1888. On the one hand, the pink sheets helped the paper stand out, on the other hand they quickly became a symbol of the brand’s commitment to innovation.
By sharing an insight into the legacy of the FT we showcase the brand’s signature journalistic style and solidify its position as a premium news brand. A compelling example of leaning on brand heritage in order to build trust.
The first episode delves into the story of the newspaper’s iconic salmon pink colour, which dates back to 1888. On the one hand, the pink sheets helped the paper stand out, on the other hand they quickly became a symbol of the brand’s commitment to innovation.
By sharing an insight into the legacy of the FT we showcase the brand’s signature journalistic style and solidify its position as a premium news brand. A compelling example of leaning on brand heritage in order to build trust.
EP02 / FEARLESS SERIES EPISODE 2 WITHOUT FEAR AND WITHOUT FAVOUR
The second episode illustrates the commitment of the journal to reporting « Without Fear and Without Favour ». This principle was on the FT’s first front page, and this still holds true today, remaining at the heart of its journalism.
The second episode illustrates the commitment of the journal to reporting « Without Fear and Without Favour ». This principle was on the FT’s first front page, and this still holds true today, remaining at the heart of its journalism.