CECI N'EST PAS UN MUSEE
BROADCAST DESIGN
Animation Director: Claire Palliser
Creative Agency: H5
Documentary Production: Morgan Prod
Written by: Jean-Marc Gosse and Fabrice Bousteau
Directed by: Jean-Marc Gosse
Broadcast on: Arte TV​​​​​​​
For 40 years, the Centre Pompidou has stood as one of the world’s most iconic cultural institutions, alongside MoMA and Tate Modern. At its inception, it sparked both wonder and controversy, breaking conventions with its radical architecture, multidisciplinary approach, and global vision of art.
To mark its anniversary, a special documentary was produced to pay tribute to this unique institution. Far from being just a museum, the Centre Pompidou embodies a bold vision of culture, architecture, and contemporary art. The film explores its evolution and future: how does the founding utopia continue to inspire this extraordinary cultural machine today?
I collaborated with Studio H5 to create the visual branding for the film, broadcast on Arte TV. Our creative approach sought to capture the Centre’s pioneering spirit, blending modernity, cultural heritage, and artistic experimentation into a dynamic and engaging visual identity — a reflection of a space that remains in constant motion.