Louis Vuitton Installation

In the heart of Singapore and Istanbul international airports, an impressive visual spectacle welcomes travelers: the giant LED screen of the Louis Vuitton boutique. This technological marvel not only attracts the attention of passers-by, but also embodies the innovation and luxury characteristic of the iconic brand. As soon as visitors enter the airport’s commercial area, their eyes are captivated by this titanic screen, which unfolds majestically above the Louis Vuitton store. Measuring several meters high and wide, this high-resolution LED display delivers crystal clear picture quality and brilliant brightness, creating an unforgettable viewing experience for viewers. Louis Vuitton uses this giant screen to showcase its latest collections in a spectacular way, high definition videos highlighting flagship products, captivating artistic animations and elegant advertising campaigns come to life on this giant screen, transporting viewers into a world of sophistication and elegance. Besides its aesthetic appearance, this LED display also represents a remarkable example of the integration of technology in the luxury retail sector. By combining visual art with technological innovation, Louis Vuitton creates an immersive experience that goes beyond the act of purchasing and leaves a lasting impression on customers.

Directed and post-produced By Claire Palliser
Art Direction H5