Reserve Collection

Inspired by Atkinsons’ iconic heritage, “Reserve” fragrances honor the grandeur of the past while embodying modern luxury. Celebrating the brand’s legacy and expertise, we explore its influence on the future of fragrance. Using collage as a metaphor for blending scents, our curated collection showcases masterpieces from esteemed fragrance houses, renewing classic themes with artistry and accessibility to connect cultures and communities.

Shine Despite Everything
Encased in glossy white lacquer and gold leaf, the Shine Despite Anything bottle, handcrafted by Florentine artisans, pays homage to actress Sarah Bernhardt. Adorned with her medal, it reflects her aura and talent as a 1920s icon. The fragrance, blending Jamaican pepper, Somali incense, rosyfolia, iris resin, and Madagascar vanilla, embodies elegance and the fearless spirit of glory.

Art Direction: H5
Animation Director: Claire Palliser
Collage animation: Valentin Nouvel
Music : 312B
Color Grading: Welcome to Love / Thomas Canu
Executive Producer: Federico Matarazzo

Born for Eternity
Wrapped in gold leaf and lapis lazuli, Born for Eternity is a handcrafted masterpiece holding the essence of ancient Egypt. Its medallion unlocks a world of pyramids, the Sphinx, and rich myths. Inspired by this heritage, the fragrance blends Somali incense, Egyptian geranium, Indian cardamom, saffron, Akigala wood, and ambermax, symbolizing immortality and eternal beauty.

Art Direction: H5
Animation Director: Claire Palliser
Collage animation: Valentin Nouvel
Music : 312B
Color Grading: Welcome to Love / Thomas Canu
Executive Producer: Federico Matarazzo